Big brands are built with little details
Team Fitzhugh has the experience and skills to help you build the perfect branding message.
Setting the right mood is vital to providing an enjoyable, and most importantly a memorable shopping experience.
Shopping behavior is directly linked to the customer’s mood. If they enjoy the shopping experience enough to remember next time they are in the market for your products, they will come back for more.
Countless studies have demonstrated a link between background music and shopping habits. For example, if you want customers to linger and enjoy their experience, you can play slow tempo music. On the other hand, if you play upbeat and fast paced music, you will be encouraging customers to shop quickly.
Another option is to use the sense of smell. Pick a scent that evokes an intense positive sensory association with your customers as they approach your store's entrance. Better yet, put the two together and build a powerful brand.